Privacy Policy

American Fire Glass complies to a strict code of conduct in the handling of your personal information. Please, read below to review how we protect the information you provide us with.


Commitment to Privacy

Your privacy is important to us! To better protect your privacy, we provide this documentation explaining our online information practices. To make this information easy to find, we make it available on our homepage in the footer and at every point where personally identifiable information may be requested.


Information Collected

This applies to all information collected or submitted on the duraflamefireglass.com website whether from prospects or customers. On the pages where you can order product and pay for the product we will need to get some personal information in order to complete any transactions with us. The personal information we will ask for being:

    • Contact Information:
      • Name
      • Address
      • Email address
      • Phone number


    • Payment Information: (This information is always encrypted when placing an order through this website via SSL certificate.)
      • Credit Card
      • Debit Card
      • PayPal
      • Apple Pay
      • Amazon Pay


  • Device Information: (Which device you are using to interact with our website.)
    • Desktop
    • Mobile device (both phone or table)
    • Mobile apps


When you interact with us, we automatically receive and store certain types of information, such as the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). This is statistical information used to monitor the usage of our website and for advertising purposes. This information does not include personal information.


Use of Information

We use the information you provide about yourself when placing an order only to complete that order, to contact you in regard to your order, to respond to email inquiries or to send an email newsletter. We do not share this information with outside parties except to the extent necessary to complete that order.

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.



As you browse Duraflame Fire Glass, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with Duraflame Fire Glass. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit this page to opt out of AdRoll and their partners' targeted advertising.



We implement a secure processing server on our site when collecting information to ensure a high level of security for your personal information entered such as bank details and credit card information. Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Duraflame Fire Glass does not share, sell or rent information you provide to complete an order of our product(s) through this web site to any third party, except as required by law to fulfill an order.


Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

American Fire Glass

570 Third St. 

Lake Elsinore

California, 92530

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